Sisyphean Cosmetics

The pursuit of perfection is a Sisyphean task.
Project Overview
Sisyphean Cosmetics is a cruelty-free, high-pigment makeup brand, committed to challenging the stereotypical notions of beauty by providing vegan friendly and cruelty-free beauty products in the alternative makeup colors their customers crave.
My Contributions
In this project, I created an entire brand guideline.
The pursuit of perfection is a Sisyphean task. The brand strongly believes that beauty is not rooted in perfection. Everyone has the right to look however they want whenever they want, regardless of what that means to them, no matter their identity.

Sisyphean Cosmetics is more than just makeup. It is a concept of beauty that goes beyond stereotypes and gender identities, using color to bring the best out of each one. The overall goal is to have a lasting impact on customers and help them become who they want to be.

Reject sameness. Love what makes you, you.
Sisyphean Cosmetics
Brand Identity
Check out the full Standards Manual
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